It’s Summertime! We know this because the weather has taken a turn for the worse, it’s cold and windy – but not very wet. We’re having a drought. But there has been a flurry of snow, and it’s been a few showers here and there.
That means it’s cricket season in England. Players standing around on the outfield blowing on frozen fingers and dodging showers and playing that catch doesn’t come to them because it’s going to hurt if you catch it – we all know how painful a hard ball and cold hands can be.
Now, here’s a thing: County cricket is desperately exciting at the moment. Last season’s LV County Championship was decided virtually on the final ball of the final day of the competition – an amazing result that on the last day could have literally ended with one of three teams claiming the trophy.
The first rounds of County Championship matches were played last week and let’s just take a look at those for a moment. Middlesex and Surrey fought a bitter battle and the result was as close as any you care to mention – a mere three runs between defeat and victory. Warwickshire and Somerset also turned into a nail biter – a game that started as a low scoring bowler-friendly wicket tumbler see-sawed – and right until the last day all four results were possible (although a draw was never the most likely.)
What’s odd to me is that several pundits are calling for a reduced county system – and personally I think that would be not just problematic, but also a huge mistake that isn’t justified by the facts. A classic case of this is the debate on Cricinfo between Mark Nicholas and George Dobell (you can listen to it here) and I have to say I’m firmly in George’s camp. Here’s why:
- History: What goes around comes around and it wasn’t so long ago that Surrey ruled the roost in almost all formats of the game and now they have just managed to sneak back into the First Division. The County System’s run for generations and teams have come and gone and all the first class teams have had varying degrees of success: Somerset for example haven’t ever won the Championship in it’s 120 odd year history and yet would anyone dare advocate them being removed from the First Class system? (If you do, please send a note to Sir Ian & Sir Viv… I’m sure they’ll put you straight.)
- Mark Nicholas made the point that since the end of WWII the County System hasn’t played it’s part in making the England team the best in the world. I’d disagree. Len Hutton might too. But here’s the thing: England ARE the top team in the Test and T20 Arenas. England is the World’s benchmark. But the County System produced those players – but I do believe it’s no coincidence that England have grown in strength in large part due to the two division structure put in place in the late 1990s (’98 if I remember correctly but I’m working from memory so don’t be too surprised if I’m a year or two off.) From there on, England have gone from strength to strength. Not always smoothly I admit and often despite the efforts of the ECB rather than because of them – but that’s another story.
- As the International game expands – and there’s no sign of that trend declining – squads need to be bigger and more flexible. Some teams will opt for specialists in one format of the game – they already do but that may become more pronounced. Even the “minnows” of our county system can stun far “bigger” teams – Leicestershire Foxes pulled off some blinders to win the Twenty20 comp last summer – and with respect to them – few would have backed them to do that at the start of the season. Take them out of the equation and you lose real value to the competition.
Cricket’s different because the same game is played in different formats – the long version spanning several days, the shortest an evening and the middle version an entire day. This means it gives versatility to its fans (and sponsors.) Everyman can enjoy their own favourite brand of cricket at their leisure. But that’s not to say that domestic cricket is flawless – far from it and frequent mismanagement by the ECB certainly doesn’t help. The Morgan review is a prime example of failing to serve the best interests of the game.
So how to fix it? The biggest issue is “bums on seats” – get the fans going to matches and you you solve many of domestic cricket’s biggest problems. Yet, paradoxically, that’s one of the biggest hurdles and still hasn’t been overcome. Yet it’s not so far back that even relatively minor matches were well attended. Life has changed of course and the ECB and the Counties themselves haven’t been up to the task of keeping abreast of the changes – but it’s not rocket surgery to suggest some fundamentals that would make life a lot easier for cricket fans to enjoy cricket at the grounds.
Here’s a few of my own suggestions for you to peruse:
- Marketing: Get the word out that there’s some good cricket to be seen and when it’s being played. I know some counties offer some incentives, such as free tickets to the odd T20 match etc but get the word out. Make it easy for people to get to the ground by doing things like laying on transport.
- Play in the regional grounds at least once per month and at the same time. It’s all very well going to a game if it’s on my doorstep, but if it’s across the county and I’m pushed for time, I can’t make it. However if there’s a local small ground and it’s made easy for me to get there and I know when it’ll be happening I can look to attend.
- Giveaways, competition, local press & media can all help. Get the local media involved and generate interest in schools etc. That’s not something that happens currently of if it does, it doesn’t happen on anything like the scale it does. Doesn’t take a fortune but imagine a chance to have a net with Graeme Onions or bowl to Ravi Bopara? That may happen sometimes but not often enough and isn’t encouraging the next generation of fan to come through.
- Three Division Championship. This is maybe my most controversial suggestion but here’s how I’d see it working: Three Divisions of 8 teams apiece – the top two divisions from the existing 2 – with the third being the “lowest” two of the existing first class set up, plus the best 6 of the nations regional teams. The regional teams then have something to play for and a stake in the county game – good players, even part timers can pit their skills against professionals and the less well off teams can pick from the best part-timers too. The best thing is it allows smaller teams to compete at the highest level without diluting the Championship brand.
There are other things that can be done but the Counties and ECB seem unwilling to make it happen. If people can be persuaded to come, then they will spend money – but the scheduling needs to be right and this years cricket schedule’s a complete lash-up. Surrey have three games in four days and the bright spark that dreamed that up should be sacked, frankly. That hurts the club, the fan and the sport all in one fell swoop.
Change is needed, but reducing the counties isn’t the answer.
